PrintPal x Arab Bazaar 2025

From “We Just Want a Booth” to a Full-Scale Brand Experience

On November 16, 2025, PrintPal reached Arab Bazaar as another vendor.
By the end of the day, they left as a standout brand experience.

  • Where brand story meets real human interaction.

  • What began as a consultation turned into a full operational takeover.

  • 400 visitors. 25+ confirmed orders. 1 strategist running the entire engine.

The Brief

PrintPal approached me one month before Arab Bazaar with a straightforward request:

“We want a presence at the festival, but we’re not sure how to set this up or what to focus on.”

What began as a simple creative consultation quickly revealed a deeper operational gap. PrintPal knew they wanted visibility and they knew they had strong services, but they lacked:

  • a clear message for the festival audience

  • a defined service mix tailored to the event

  • an operational structure capable of handling high traffic

  • a public-relations and media strategy to maximize their investment

My role was to turn that ambiguity into a clear, structured, and executable plan.

I started with a discovery consultation to understand where PrintPal’s brand currently stood in the market, what their core messaging was, who their ideal clients were, and why Arab Bazaar specifically mattered to their growth. This wasn’t about simply “showing up.” It was about showing up with intention, clarity, and impact.

From that, I built a full communications and distribution plan, deciding:

  • which departments needed to operate at the booth

  • which services to prioritize from their roster

  • how to position each offering to maximize engagement

Selected hero services for the event included:
custom mugs, an instant photo booth with free onsite prints, custom metal prints, mega canvas prints, heat-press shirts, live roll-up banner consultations, and live design consultations for businesses and the general public. The goal: high perceived value, fast delivery, and strong visual impact, a combination designed to stop foot traffic and convert casual visitors into customers.

I then designed the operational backbone:

  • recommended team roles and supported recruitment

  • mapped an efficient floorplan for sales, design, printing, and pick-up

  • built a detailed run-of-show for the full event day

  • developed a public-relations playbook covering:

    • how to engage attendees

    • how to move within the booth

    • what language to use

    • how to visually align with the brand

By event day, every team member knew where to stand, what to say, and how their part fit into the wider system.

In essence, PrintPal didn’t just receive a booth layout, they received a full strategic ecosystem, from brand messaging to service design, to operations, to public relations, to live content direction.

Outcomes & ROI

By the end of the day:

  • The booth recorded 400+ visitors, each engaged through a structured flow.

  • We secured 25+ on-the-spot sales and backorders, including larger custom work.

  • PrintPal showcased 10+ services, not as a list, but as real-time demonstrations.

  • The brand established itself as:

    • approachable

    • high-value

    • experiential rather than static

Most importantly, PrintPal walked away with more than just sales, they gained:

  • A repeatable event playbook

  • Clear messaging and positioning for future booths

  • Media assets and interviews that extend the life of the event

On-Site Execution

On the day of Arab Bazaar, my role shifted from strategist to operator-in-charge.

1. Running Multi-Layered Operations

I oversaw an 8-person on-site team, actively leading:

  • Sales – qualifying visitors, recommending the right service, closing orders

  • Production & Printing – mugs, shirts, canvas, metal prints produced live

  • Design – live custom designs for businesses and families

  • Customer Service – managing wait times, expectations, and follow-through

  • Logistics – inventory flow, order tracking, and handover

  • Public Relations – interfacing with media, festival organizers, and vendors

This wasn’t just supervision from the sidelines — I was working in the system while also steering it.

2. Brand Voice & Public Relations

I also acted as a public face for PrintPal during the festival:

  • Spoke with digital and media press about PrintPal’s story and services

  • Co-hosted live interviews with vendors at the bazaar on behalf of PrintPal

  • Represented the brand in public conversations, videos, and community interactions

  • Worked directly with:

    • Wajahat (CEO & Founder) – to express his vision clearly on camera

    • Azmain (Co-founder & Marketing Director) – to ensure all media and content stayed on-brand

In the photos, you’ll see me engaging vendors, talking to families, and interacting with kids and attendees – this was intentional. The goal was to make PrintPal feel like a community ally, not just a print shop.

3. Live Content & Digital Displays

To amplify the impact beyond the booth itself:

  • I managed and curated digital banner content showing:

    • How PrintPal works

    • Behind-the-scenes of printing and design

    • Live snapshots from the booth

  • We created social media content on-site, turning the day into a live storytelling moment for PrintPal’s digital audience.

Strategy in the boardroom. Execution on the ground.

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Akhuwat Foundation - USA