Campaign Overview:

Ramadan Zakat “Your Zakat is Their Hope”

About Akhuwat Foundation

Akhuwat Foundation is a Pakistan-based nonprofit renowned for pioneering interest-free microfinance (Qarz-e-Hasan), education, healthcare, and social welfare programs. In Pakistan alone, it has disbursed over PKR 220 billion in loans to more than 6 million families. Akhuwat USA operates as a legal charitable chapter in North America, directing support back to these transformative initiatives.

Campaign Goals & Message

• Purpose: A Ramadan multimedia campaign to mobilize Zakat donations across North America.

• Core Message: “Ramadan Mubarak from AbuBakar Khan and the entire Akhuwat USA team. This month especially: your Zakat is their hope.”

• Campaign Anchor: Featured AbuBakar Khan, a recognized media professional (more about him via his website) as the voice and face of the campaign.

• Reach: Broadcast and promoted across North America, achieving over 200,000 views and generating widespread awareness.

Under the banner “Your Zakat, Their Hope,” I directed a Ramadan media campaign for Akhuwat USA, featuring AbuBakar Khan. Our shared message: “Ramadan Mubarak… this month especially, your Zakat is their hope,” was woven into a heartfelt appeal to Muslim donors across North America.

The campaign’s goal was to inspire generosity toward Akhuwat’s mission of creating interest-free microfinance, free education, and social upliftment for underserved communities in Pakistan. We incorporated footage of AbuBaker’s delivery, interspersed with visuals that illustrate the impact of Zakat, transforming needs into dignity.

Strategically distributed through digital platforms, the campaign resonated widely, achieving over 200,000 views across North America. Its strength lay not only in its numbers, but in its ability to connect spiritually and emotionally with viewers—prompting action and deepening trust in Akhuwat’s work.

Campaign Highlights (Bullet Points)

• Spokesperson: Featured media professional AbuBakar Khan to lend credibility and familiarity.

• Core Theme: “This month especially: your Zakat is their hope” — crafted to compel and inspire.

• Reach: Touched over 200,000 viewers across North America via social and media channels.

• Mission Focus: Directed attention toward Akhuwat’s essential programs—interest-free microloans, education, health, and poverty alleviation.

• Outcome: Reinforced Zakat as a driver of hope and transformation, encouraging both donations and broader awareness.